Fire detection solutions manufacturer Advanced has continued to drive ahead its Middle East & Africa growth strategy with the appointment of Business Development Manager Hossam Badwy.

Bawdy joins Advanced having worked with fire protection products for 13 years in engineering and sales roles, and serving as a US National Fire Protection Association (NFPA) Certified Fire Protection Specialist.

As Business Development Manager for the Middle East, Hossam will draw on his strong sales background, including his most recent position as Sales Lead for global systems manufacturer Johnson Controls, to continue Advanced’s ambitious growth plans for the region.

Originally from Egypt but now based in Jeddah, Saudi Arabia, Bawdy, who also holds an MBA from Paris ESLSCA Business School, will use his commercial and technical experience to help Advanced build relationships with end users, consultants and system integrators and accelerate growth in the area. 

Commenting on his appointment, Bawdy said: “Advanced already has a reputation for its excellent product quality and I’m looking forward to introducing that quality to a developing market.”

Hossam is Advanced’s third recent appointment to its Middle East team, with Commercial Manager Sasi Kumar and UAE-based Business Development Manager Sargunan Sellamuthu already pushing forward the company’s progressive expansion strategy across the Middle East and Africa.

Sasi Kumar said: “I am excited to be in the position to welcome yet another addition to my team. Advanced are in a unique position in this market as we offer both EN and UL solutions, and it’s clear there is an appetite for our products among customers here. Hossam’s impressive background in fire protection and allied industries puts us in great stead as we seek to build new relationships and grow our market share in the area.”