CheckFire expands UK presence with acquisition of PJ Fire

Acquisition secures future of PJ Fire CO2 product line

CheckFire Group has acquired Chesterfield-based PJ Fire Ltd to strengthen its UK operations and safeguard the continued manufacture of PJ Fire’s renovated and remanufactured CO2 fire extinguishers.

According to CheckFire Group, the move supports its strategic growth across the North of England and protects PJ Fire’s established product portfolio.

PJ Fire background and legacy

Founded in 2007, PJ Fire employs 50 people and supplies fire extinguishers and ancillary products to trade customers across the UK.

Peter Cowley, founder of PJ Fire, said the acquisition marks a personal and professional milestone: “The sale of the business marks the culmination of many years of hard work, and I am delighted with this next step.

“My mission has always been to provide the highest levels of support to our valued customer base.

“CheckFire has been one of my longest-standing partnerships, and is renowned for its unmatched commitment to product excellence and exceptional customer service.

“When considering a sale, I sought honesty, integrity, and professionalism – qualities I found in CheckFire.

“Knowing that I’m passing the reins into safe hands gives me confidence that the business will continue to thrive and embark on an exciting and secure future.”

Strategic alignment with CheckFire

CheckFire’s managing director, Cameron Robins, described the acquisition as the latest development in a long-standing relationship between the two companies.

Robins said: “We are thrilled to announce the acquisition of PJ Fire, a long-term, truly strategic partner to CheckFire.

“We feel privileged to become the custodians of Mr Cowley’s legacy and reputation in the sector and delighted to have enabled his well-deserved retirement.

“This significant milestone in our partnership is allowing us to secure PJ Fire’s excellent range of products and services while leveraging CheckFire’s resources to unlock new opportunities.

“Our goals are clear: to safeguard the trading legacy of the PJ Fire brand, bolster its product offering for customers and strengthen our shared commitment to British manufacturing.

This is an exciting step forward for both businesses, and I’m really excited about the opportunities it presents for PJ Fire’s future and its dedicated team.”

Operational continuity and leadership transition

Daniel Robins, CheckFire’s director of projects, will assume leadership of PJ Fire.

Robins said the two companies share similar values and environmental commitments: “Our two businesses have a significant amount of common DNA, at our core we have deep-seated family values, and both have a passion for the environment and a sustainable approach to business.

“PJ Fire’s innovative CO2 range, including renovated and remanufactured models, is a fantastic set of products.

“I’m looking forward to working closely with the PJ Fire team in the coming months, and my focus and commitment is to maintain continuity for PJ Fire’s team and customers, and to further enhance its products and service offerings to fulfil both current and future demands.

“Clients of PJ Fire Ltd can rest assured that they will continue to receive the same level of exceptional service and support they have become reliant on over the past 18 years.”

CheckFire expands UK presence with acquisition of PJ Fire: Summary

CheckFire Group has acquired PJ Fire Ltd, based in Chesterfield, to support its northern UK operations and ensure the continued manufacture of PJ Fire’s CO2 fire extinguishers.

PJ Fire was founded in 2007 and employs 50 people.

Peter Cowley, PJ Fire’s founder, will retire following the acquisition.

Cameron Robins, managing director of CheckFire, said the acquisition would allow the business to maintain PJ Fire’s product range and support British manufacturing.

Daniel Robins, director of projects at CheckFire, will lead PJ Fire and has committed to maintaining service continuity for existing customers.

Both companies share environmental and operational values.

The acquisition supports CheckFire’s strategic plans and builds on an existing business relationship between the two firms.