Domino’s teams with NFPA to promote fire prevention nationally

Domino’s, NFPA relaunch fire prevention outreach during Fire Prevention Week

Domino’s Pizza and the National Fire Protection Association (NFPA) have relaunched a fire prevention campaign during Fire Prevention Week (5–11 October).

The initiative aims to raise awareness of smoke alarms and battery safety in U.S. homes.

For the eighteenth consecutive year, participating Domino’s stores will collaborate with local fire departments to deliver fire safety messages directly to households.

Free pizza tied to working smoke alarms

During the campaign, customers ordering from participating Domino’s stores may see a fire engine accompany their delivery.

If the home’s smoke alarms are working, the pizza is provided free.

If the alarms are not functioning, firefighters will replace batteries or install fully working alarms.

Domino’s senior director of external communications, Jenny Fouracre, said: “Every year, Domino’s stores look forward to teaming up with their local fire departments and NFPA to spread fire safety messages in an exciting and unexpected way.

“Domino’s has brought this program to neighborhoods across the U.S. for 18 years now, helping reinforce the importance of working smoke alarms in a fun, impactful way.”

Theme focus: lithium-ion battery safety

This year’s campaign theme is Charge into Fire Safety: Lithium-Ion Batteries in Your Home.

Participating stores will include flyers atop pizza boxes highlighting safe practices for purchasing, charging and recycling lithium-ion batteries.

These flyers aim to raise awareness of fire risks associated with misuse of lithium-ion batteries.

Lorraine Carli, NFPA vice president of outreach and advocacy, said: “Fire continues to present real risks to the public, particularly at home, where the majority of U.S. home fire deaths happen.

“Having working smoke alarms in the home is critical to safety, giving people the time needed to escape safely – whatever the cause of that fire may be.”

NFPA’s guidance for battery and smoke alarm safety includes: install smoke alarms on every level and in every bedroom; test alarms monthly; and replace alarms after ten years or when they fail.

Relevance for fire and safety professionals

Fire safety officers and community outreach coordinators may study the Domino’s–NFPA programme as a model of public engagement that uses a private-sector channel (food delivery) to promote safety awareness.

Fire chiefs and local department planners may consider the logistics of deploying fire department resources into educational delivery efforts tied to commercial partners.

Standards bodies and procurement officers in fire protection can observe how the campaign highlights smoke alarm performance and battery practices, reinforcing maintenance and replacement cycles.

Electrical engineers and building services professionals may note the increased focus on lithium-ion battery safety inside homes and how it aligns with fire risk management strategies.

This article was informed by information from the following source(s): Domino’s Pizza