Dubai Civil Defense launches new institutional identity with updated logo
Iain Hoey
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Dubai Civil Defense refines falcon motif
The General Command of Dubai Civil Defense has launched a new institutional identity featuring an updated logo and a new military uniform, according to the Government of Dubai Media Office.
The announcement was published on Tuesday 30 December 2025.
The organisation said the launch forms part of a wider effort to modernise its visual identity.
It added that the update aligns with Dubai’s focus on public safety and emergency preparedness.
Dubai Civil Defense slogan restates mission
Dubai Civil Defense said the new identity carries the slogan ‘Safeguarding Lives and Property’.
It said the slogan reaffirms the Command’s mission and its commitment to strengthening protection and safety systems.
The organisation added that the updated logo reflects the Command’s strength and standing.
It said the design also sits within a wider civil defence identity framework at the national level.
Logo design elements and colours
The Government of Dubai Media Office said the visual identity uses an integrated system of contemporary colours and typography aligned with the new logo.
It said the design includes symbolic elements intended to reflect the vision and values of civil defence.
The wreath symbolises the nobility of the profession.
The seven stars represent the emirates and the unity of leadership.
The falcon represents strength, pride and national heritage.
At the centre of the emblem is a shield bearing the UAE flag.
The organisation said gold is the primary colour alongside the colours of the UAE flag.
It added that the falcon motif has been refined and the elements streamlined to support clarity and effective use across digital platforms.
Commander-in-Chief comments on purpose
His Excellency Lieutenant General Expert Rashid Thani Al Matrooshi, Commander-in-Chief of Dubai Civil Defense, said: “the new institutional identity reflects a firm commitment to the fundamental mission of safeguarding lives and property.
“He added that the step supports Dubai Civil Defense’s continued progress in public safety through an approach grounded in institutional excellence and sustainable innovation, while keeping pace with future requirements and preserving the organisation’s legacy and deeply rooted national identity.”
He said the new identity strengthens the Command’s institutional presence and unifies its visual communication.
He added that it reinforces Dubai Civil Defense’s position as a government entity committed to the highest standards of quality and integration.