In a significant move to boost its regional presence, Elmdene International Limited, a subsidiary of Potter Company, has announced the appointment of Pilar Sancho as their new Sales Manager for Europe, Middle East, and Africa (EMEA).

Tasked with spearheading Elmdene’s expansion efforts in Europe, Sancho’s role will emphasise the importance of sustaining the company’s commitment to top-notch service delivery. She brings to the table an extensive repertoire of experience in the industry, with a solid track record of managing sales across Europe for notable firms such as FFE and UTC Carrier.

Kelly Lowe, the Sales and Marketing Director at Elmdene, hailed the appointment as a pivotal one for the company. She said: “This is a key appointment for Elmdene. Pilar’s experience in the Fire and Security industries across Europe will be invaluable for our continued growth internationally. We’re excited to welcome Pilar to the team.”

Sancho also shared her enthusiasm for the new role, noting the opportunities it presents. She said:”I’m delighted to be joining Elmdene. Having been within the industry over the years, it’ll be a great opportunity to work on some exciting projects and partnerships with Elmdene.”

This strategic appointment underscores Elmdene’s focus on accelerating its growth within the EMEA region, thereby strengthening its footprint in the Fire and Security industries.