International Brands Group (IBG) has announce that Graham Cole OBE will join as Brand Ambassador for 4SYS Footwear.

The actor and performer and best known for his role as Tony Stamp in the ITV series The Bill. Cola as 4SYS Footwear ambassador will appear in a series of new print and digital creatives from the brand that celebrates those brave professionals who protect those in the community.

“We could not be more thrilled to have Graham Cole join International Brands Group as the newest face of our 4SYS brand,” said Glen Richards, Commercial Director.

“I’m very excited to begin this new relationship with 4SYS Footwear,” said Graham Cole OBE, 4SYS Brand Ambassador. “We all know the importance that Police Officers have the best kit and equipment to protect them whilst on duty and 4SYS Footwear delivers exactly that. 4SYS Footwear is a supporter of PTSD999 an organisation for which I am the President. PTSD999 provides Trauma Response Awareness Training for those who have served in the Emergency Services and Military.”