Madrid-based Agustin Polo joins Hyfire in global product marketing post
Iain Hoey
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Hyfire appoints new global product marketing lead
Hyfire has appointed Agustin Polo as Global Product Marketing Manager, based in Madrid, to support the international promotion of its wireless fire safety systems and contribute to its global product marketing strategy.
Hyfire said Polo will work with teams across the company and its parent organisation, Orama, on product launches, digital initiatives and wider transformation programmes.
Polo was born in Argentina and raised in Italy.
He completed his Bachelor’s degree in Milan before studying for a Master’s degree in Vienna, Austria.
He holds dual citizenship and is fluent in Italian, Spanish and German.
Following his studies, he worked with organisations in Germany, France, the United Kingdom and the United States, gaining experience across several international markets.
Polo said: “What really drew me to Hyfire was their technological innovation.
“Especially the idea of using wireless systems as a launch pad toward digital transformation in fire safety.
“It is something that, in my opinion, this sector really needs right now to gain that digital momentum.”
Polo sets out wireless growth focus
Hyfire said Agustin Polo, Global Product Marketing Manager, will coordinate with teams across the organisation to support the marketing of the company’s wireless fire safety technologies as it seeks to strengthen its position in wireless fire detection systems and expand internationally.
The role includes involvement in digital product development, product launches and company-wide transformation initiatives through Hyfire’s position within the Orama group.
Polo said the opportunity to contribute to global projects through that structure was part of the role’s appeal.
Polo said: “We must be the centre of wireless excellence in all of Europe, and eventually the world.
“We can achieve this by elevating our product marketing and showcasing how Hyfire’s products can be key solutions in various sectors and cases.”
He also said geographic expansion would be important as the company introduces its technologies into additional international markets.
Polo said: “I love keeping up to date with the latest in technological innovation, from artificial intelligence to various digitalisation.
“I believe that it’s important to keep an open mind as embracing change is the only way of achieving greatness.”
Outside work, Polo said: “I’m passionate about sports, specifically football.
“I played for a long time, I’d say I’m almost a former football player.
“But I also love music, I play the guitar and am quite fond of American Country music.”
The appointment places Polo in a role focused on international product marketing as Hyfire continues to promote its wireless fire safety systems across more markets.