Hyfire bolsters London & South East team with new appointment

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In a significant announcement, Hyfire, a global leader in wireless fire detection and alarm devices, has welcomed Brett Boyd on board as the new Regional Sales Manager for the London & South East region to strengthen Hyfire’s customer service and support network in the region.

Boyd’s extensive career includes project planning and expediting roles in prominent construction firms such as Bateman, Sandvik, Tenova, and Murray & Roberts. He transitioned to the fire protection industry in 2014, joining a Johannesburg-based firm as a Fire Detection & Special Risks Sales Rep.

His journey then took him to a fire and security distribution company, where he honed his skills as a product specialist for fire detection equipment. Immediately prior to joining Hyfire, Boyd served as a Business Development Manager in the South East and London for a globally recognised manufacturer.

On accepting his new role, Boyd said: “I’m thrilled to join the Hyfire team and look forward to leveraging my expertise to contribute to the company’s ongoing success. I was drawn to Hyfire by the chance to work with a market-leading manufacturer that offers an impressive array of wireless and fire devices. My goal is to maintain the high level of service our existing partners have come to expect, while actively seeking new opportunities to expand awareness of the Hyfire brand and drive growth.”

Hyfire’s International Director, Tom Crane, expressed his excitement about Boyd’s appointment, stating: “We’re delighted to have Brett join us at Hyfire as our new Regional Sales Manager for London & South East. His extensive experience, industry knowledge, and commitment to exceptional service make him a valuable addition to our team. We look forward to working together to continue expanding our market presence and providing unparalleled solutions to our partners and customers.”

About Hyfire

Hyfire, a purveyor of the widest range of commercial standard wireless fire devices on the market, offers products that are fully certified to EN54, and compliant with BS5839 Part 1. The company’s product catalogue spans optical, multi-criteria and heat detectors, notification, interface, and control units, all epitomizing performance and quality. Hyfire has also recently launched EvacWireless, a scalable solution designed to meet the BS8629 evacuation alert standards in residential buildings taller than 18 metres.

Crane added: “With our top-of-the-line Taurus range of wireless fire devices to showcase, and Brett’s personal dedication and genuine enthusiasm for the role, I’m confident that he will hit the ground running and generate results. Demonstrating to our installer partners how they can incorporate wireless technology within their projects is a key growth area for us, building upon almost two decades of wireless innovation. With Brett on board, we are even better placed to push things forward.”

Established in 2007, Hyfire pioneered the introduction of commercial wireless detection and alarm devices fully certified to EN54. The brand, a part of The Orama Group, is renowned for its quality, reliability, and innovation in the commercial fire sector. Hyfire offers a five-year warranty on its devices and is backed by a dedicated partner programme.

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