Hytrans updates visual identity and website to support global emergency response


Iain Hoey
Share this content
New brand identity and redesigned website launched by Hytrans
Hytrans has introduced a new brand identity and redesigned website. The changes include a new logo, updated visual elements and a more accessible website layout.
The new website, hytrans.com, includes improved product information, downloadable technical documents and job opportunity listings.
The updates are part of the company’s effort to improve its digital and visual experience for customers and partners in more than 50 countries.
Visual branding aligned across Hytrans products and platforms
The updated brand identity standardises all product and company logos.
According to Hytrans, this change improves consistency and makes the company’s branding more visible across its dealer, customer and end-user base.
Hytrans stated that the rebrand supports its ongoing mission to provide mobile water transport systems for emergency and disaster response.
Website features detailed product data and enhanced navigation
The redesigned hytrans.com website includes several new features.
Visitors can access brochures, product sheets, specifications and other technical resources.
The website also provides quicker access to essential information through streamlined navigation.
Hytrans reported that the “About Us” section now includes more detail on the company and direct links to job opportunities.
CEO states rebrand supports Hytrans’ core mission
Hytrans CEO Frank Bosveld said the new brand identity aligns with the company’s goals: “At Hytrans, our mission has always been clear: to prevent and minimise the impact of large-scale incidents and disasters,” said Bosveld.
“Our new brand identity strengthens this mission by providing a visual and digital experience that matches the innovation and reliability of our solutions.”
Bosveld added that the updated digital platform would support partners and customers globally.
Hytrans updates visual identity and website to support global emergency response: Summary
Hytrans has launched a new brand identity and redesigned its website.
The update includes a revised logo and consistent visual elements across all company and product branding.
The redesigned website offers detailed product specifications, downloadable resources and improved navigation.
The company said the update was developed to support users and customers globally.
The new branding is intended to align with Hytrans’ focus on reliability and emergency response.
CEO Frank Bosveld said the update reflects the company’s mission to minimise the impact of large-scale incidents.
The company operates in more than 50 countries and has over 35 years of experience in mobile water transport systems.