Arman Saeidnia, General Manager for the Kidde Commercial Fire business in Europe and Africa, discusses the future of the company

In April 2023, Kidde Engineered Systems, a leading fire and life safety brand committed to delivering the highest standards in commercial fire and life safety protection for more than 100 years, announced its new Kidde Commercial brand identity. Kidde Commercial unveiled its new branding and holistic commercial fire solution capabilities at The Fire Safety Event, in Birmingham, UK on 25-27 April.

With plans to continue the introduction its global rebranding introduction across the US, Latin America, Europe, Africa, Asia, and the Middle Eastern regions, IFSJ spoke to Arman Saeidnia, General Manager for the Kidde Commercial Fire business in Europe and Africa, to find out more about the company and its brand overhaul.

Who is Kidde Commercial and what is its background and current position in the fire and safety market?

Founded by Walter Kidde, a pioneer in early smoke detection and fire suppression, Kidde Commercial is one of the world’s largest manufacturers of fire safety products. Each day, we work to expand upon our legacy of innovation, providing advanced solutions to protect people and property from fire and related hazards.

Kidde is a part of Carrier Global Corporation, the leading global provider of healthy, safe, sustainable and intelligent building and cold chain solutions. Kidde Commercial provides systems that help protect properties from small commercial offices to large, complex environments such as airports.

In addition, our range covers both wired and wireless solutions, meaning that we can cover most fire detection applications, whatever the size. We have a great track record with a wide range of installations from the Los Angeles Airport to The Duomo in Florence and many others in between.

Can you tell me about the decision to launch the Kidde Commercial branding – how did this come about and what does it mean for the brand?

Through the introduction of the new Kidde Commercial brand, we will be putting four brands – Aritech, Kidde Engineering Systems, Kilsen and Ziton – under one umbrella.

Customers will start seeing a higher profile of the Kidde brand – a name that is already well known in Europe and Africa – as well as faster product development and more focused customer support as we operate under the Kidde Commercial approach.

What is new in the fire and safety market from Kidde Commercial?

Installers, specifiers and end-users are looking for both value and operational efficiency. As part of this drive, wireless technology is becoming increasingly popular as it is easy to install, operationally efficient and can be fitted without affecting the fabric of the building – vital in applications such as historic buildings

In addition, fire detection systems will increasingly be integrated with Building Automation Systems, allowing for centralised control of all building systems, including fire detection, HVAC and security.

This exclusive article was originally published in the June 2023 issue of International Fire & Safety Journal. To read your FREE digital copy, click here.