Categories: People

Kentec appoints new Head of UK Sales


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Kentec Electronics, a leading manufacturer of life-critical control systems, has promoted Sammy Steel to the role of Head of UK Sales to further strengthen the company’s UK growth and footprint.

In her new role Sammy will lead, manage, and support the UK BDM sales team to achieve Kentec’s strategic sales plan. She will be working directly with installers, distributors and end-users while strengthening the current UK customer base. A key part of the strategy includes focusing on both of Kentec’s partnering programmes; one for installers and one for distributors.  The Kentec Installer Partner (KIP) programme provides Kentec’s registered customers with a wide-ranging bespoke training and best-in-class technical support, as well as dedicated software and enhanced product functionality; while the Kentec Authorised Distributors (KAD) programme offers customers access to off-the-shelf service, local to them.  

Sammy has 15 years’ experience in the fire industry. Prior to becoming Head of UK Sales, Sammy was a Strategic Partner, focusing on Kentec’s sister company, Hochiki Corporation. She first joined Kentec three years ago.

“I am very pleased to welcome Sammy in her new role,” says Derrick Hall, Director of Sales at Kentec Electronics. “Her dedication to our customers, as well as her wealth of experience and knowledge of Kentec and our values make her the perfect choice for this role.”

Sammy says she is excited to get started: “Initially, my focus will be building successful working relationships with the UK sales team – and ultimately, my goal is for the UK to reach their full potential and for us to help our customers meet the needs of their life safety projects.  I am passionate about this industry and really looking forward to getting back on the road and meeting with our UK customers.”

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