Lakeland Fire + Safety promotes Kevin Rae to lead EMEA fire sales
Iain Hoey
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Fire leadership change in EMEA
Lakeland Fire + Safety has promoted Kevin Rae to Executive Vice President, Europe, the Middle East, and Africa fire sales, giving him responsibility for its Eagle, Jolly and LHD brands across the region.
Lakeland announced that Rae will lead its fire business across Europe, the Middle East, and Africa in the expanded role.
Rae has more than 20 years of leadership experience in personal protective equipment and fire safety across the UK and EMEA.
Since joining Lakeland in 2022, he has served as Vice President, EMEA Fire and Global M&A Integration.
He also serves as Managing Director of Eagle Technical Products Ltd, a position he has held since 2013.
Scope of the appointment
The company said Rae has been involved in shaping its regional fire strategy and integrating acquisitions into a single operating platform.
His new role gives him direct responsibility for Lakeland’s Eagle, Jolly and LHD brands in Europe, the Middle East, and Africa.
Jim Jenkins, President and Chief Executive Officer of Lakeland Industries, said: “Kevin has been central to building our Fire platform into what it is today, and he will continue to play a key leadership role in driving growth, strengthening customer relationships, and advancing our position as a premier global fire safety platform.
“He understands the customer, the product, and the operational detail required to execute at a high level.
“Kevin’s leadership continues to strengthen our global Fire platform, enhancing operational integration, elevating safety standards, and positioning the company for long-term, sustainable growth.
“This promotion reflects both his leadership to date and the critical role he will play as we continue to scale our Fire business across EMEA.”
Rae comments on next steps
Rae said: “I am proud of what our team has built across Eagle, Jolly, and LHD, and excited about the opportunity ahead with a strong foundation, a differentiated portfolio, and a clear path to growth.
“I look forward to continuing to work closely with our teams and customers to expand our presence and deliver best-in-class fire protection solutions across the region and to providing updates on EMEA on our upcoming quarterly conference call on April 16.”
The announcement states that Rae is due to provide an update on EMEA during Lakeland’s quarterly conference call on April 16.
The promotion places Lakeland’s three regional fire brands under Rae’s direct leadership across Europe, the Middle East, and Africa.
The appointment gives Rae regional responsibility for Eagle, Jolly and LHD as Lakeland prepares its April 16 quarterly conference call
