Magirus announces 10-point international transformation plan through 2030
Iain Hoey
Share this content
Magirus sets out growth and transformation plan to 2030
Magirus has introduced a 10-point transformation plan aimed at global growth, emissions reduction, and expanded production, as reported by the company.
The plan was presented on 20 May 2025 at the company’s headquarters in Ulm, Germany.
It follows the acquisition of Magirus by Mutares SE & Co. KGaA in January 2025.
Magirus stated that the strategy is designed to respond to market changes and to support the company’s long-term competitiveness.
Thomas Hilse, CEO of Magirus GmbH, said: “With Mutares, we have an experienced partner at our side who is actively supporting our transformation and investing specifically in our growth.”
“Together, we are shaping the future of Magirus – with a clear vision and at a rapid pace.”
Magirus confirms leadership change from July
As part of the transformation, Magirus confirmed a change in executive leadership, effective 1 July 2025.
The company said Thomas Hilse will move to the Supervisory Board.
Fatmir Veselaj, currently Chief Restructuring Officer, will take on the role of Group CEO.
The company said the transition aligns with its wider organisational realignment and the planned separation from former parent company IVECO.
10-point plan details production, service and defence goals
Magirus confirmed that the transformation plan includes ten areas of focus.
The company will expand internationally by establishing new subsidiaries in Switzerland, Spain, Poland and the United Arab Emirates.
New production operations will be created in Romania and Croatia.
Product development will include further investment in turntable ladders and airport firefighting vehicles, such as the Dragon series.
The company plans to increase annual output to 350 turntable ladders and more than 1,000 fire trucks.
It will also create a new Magirus Defense division, focused on civil and military special vehicles.
Additional measures include expanding the DACH region service network and introducing a platform organisation to improve execution and operations.
Company commits to revenue and emissions targets
Magirus said its annual revenue target is to exceed €750 million by 2030.
The company aims to stabilise profitability in the long term.
It has also committed to reducing emissions from its production to net zero by the same year.
To achieve this, Magirus stated it will adopt renewable energy sources and sustainable production methods throughout its operations.
Thomas Hilse said: “We are shaping the future of Magirus – with a clear vision and at a rapid pace.”
Magirus announces 10-point international transformation plan through 2030: Summary
Magirus presented its transformation plan on 20 May 2025.
The announcement was made at its Ulm headquarters in Germany.
The plan follows its acquisition by Mutares SE & Co. KGaA in January 2025.
The company aims to reach over €750 million in annual revenue by 2030.
Magirus plans to reduce its production-related emissions to net zero.
The company will establish new subsidiaries in four countries.
Production facilities will be added in Romania and Croatia.
A new Magirus Defense division will focus on civil and military vehicles.
The Dragon vehicle series will receive continued investment.
Magirus will expand its service network across the DACH region.
Thomas Hilse will move to the Supervisory Board in July 2025.
Fatmir Veselaj will become Group CEO at the same time.
Magirus aims to produce more than 1,000 fire trucks annually.
Turntable ladder output is targeted at 350 units per year.
The company will also restructure to support delivery and efficiency.
