Magirus shares emergency response priorities in Davos during World Economic Forum 2026

Magirus at the World Economic Forum 2026

Magirus took part in civil protection discussions at the World Economic Forum 2026 in Davos, Switzerland.

In a website post titled ‘Magirus in Davos: Exchange on Future Topics in Civil Protection’, the company set out its involvement in talks with political, business and research leaders on developments in civil protection.

Magirus described itself as a medium-sized company with around 1,500 employees operating in more than 110 countries.

The company framed its presence in Davos as a contribution to an international dialogue it said is usually led by large corporations and governments.

What Veselaj told CBS News

In an interview recorded in Davos with CBS News presenter Olivia Kinghorst, CEO Fatmir Veselaj outlined Magirus’ priorities and current challenges.

He said emergency services are facing rising operational complexity, climate-related extreme events, urbanisation, skills shortages and higher expectations on efficiency and public protection.

Veselaj said Magirus is concentrating first on “getting the basics right”, including the mechanics of its vehicles and equipment for firefighters and special forces.

He linked this to affordability in the sector.

Veselaj said: “We have basically a double of prices over the last 5 years and this needs to change because we need to ensure long-term affordability for our products.”

Veselaj pointed to “smart control for turntable ladders” as one recent development intended to reduce training time for crews.

Veselaj said: “We can basically teach you or train you um to use Mirao’s tent bladder, I think, in less than three hours with the with the smart control approach.”

He also said Magirus has added to its portfolio since November last year a company providing protected vehicles for security-related uses.

Veselaj described a wider transformation programme aimed at financial stability, stronger internal processes and a longer-term shift in products and services.

He added that Magirus is targeting carbon neutrality for its internal processes by 2030.

From Davos to Ulm

Magirus said the Davos visit will be followed by a public dialogue event at its Ulm site titled “Klingbeil im Gespräch”.

Germany’s Vice Chancellor Lars Klingbeil is scheduled to meet citizens from Ulm and the surrounding region in an open discussion format.

The company also referenced its acquisition of Austrian specialist vehicle manufacturer Achleitner, which it said expands its capabilities in protected and security-relevant vehicles.

Magirus said it is accelerating internationalisation, expanding its presence in global markets and deepening partnerships.

The company has linked its Davos engagement, the CBS interview and the Ulm discussion as part of the same public dialogue on civil protection.