Martin Revell joins dynamicZM as UK sales lead for fire safety technology
Iain Hoey
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UK appointment strengthens dynamicZM’s sales capability
Fire safety technology firm dynamicZM has appointed Martin Revell as its UK sales lead.
Revell brings decades of industry experience in technical sales and product development.
He most recently served as regional sales manager at Xtralis.
Revell previously held roles at Honeywell Fire & Security and The Firebeam Company.
At Firebeam, he helped launch the Self Aligning beam detector and supported its expansion in global markets.
Industry experience across fire detection systems
Revell’s background spans multiple companies and product categories in the fire safety sector.
His role at Xtralis involved oversight of regional sales for advanced detection systems.
At Honeywell Fire & Security, he contributed to commercial growth through strategic customer engagement and product expertise.
As global sales director at The Firebeam Company, Revell oversaw the development of a new beam detector.
The company said the product reached widespread adoption within three years of launch.
According to dynamicZM, Revell’s experience aligns with growing industry interest in digital solutions for fire system monitoring.
Role intended to support UK market presence
The company said Revell’s appointment comes at a time of increased interest in its display technology.
According to dynamicZM, his role is focused on building the company’s profile across the UK and supporting customer uptake.
The manufacturer added that Revell will work to ensure customers are equipped with appropriate solutions and advice.
His arrival coincides with a wider phase of business expansion for the company.
dynamicZM product background and technology features
The dynamicZM product was launched by fire safety firm QDOS in 2024.
It operates as a third-party dynamic zone mimic compatible with different fire alarm systems.
Unlike traditional LED zone mimics, dynamicZM uses a large LCD screen that shows an active zone plan during alarm events.
When not activated, the screen can display other pre-programmed media.
This eliminates the need for manual input during incidents, allowing clear identification of affected zones.
QDOS said the product was in development for four years and required a six-figure investment.
Statements from QDOS leadership and Martin Revell
QDOS founder and CEO Damian Linley said: “I have known Martin for 25 years and he’s always been so well informed and up to date with the industry that the opportunity to get him on board with dynamicZM was too good to turn down.”
“dynamicZM has been so well received by industry peers and end users alike, Martin has all the credentials to help position this new and innovative product in the marketplace.”
Revell said:
“I’m excited to be joining Damian and the team at dynamicZM.
“Having known Damian for many years and seeing the development of QDOS into a market leading company I wanted to be a part of the dynamicZM innovation.”
Martin Revell joins dynamicZM as UK sales lead for fire safety technology: Summary
dynamicZM has appointed Martin Revell as its UK sales lead.
The company announced the appointment on 17 July 2025.
Revell previously worked for Xtralis, Honeywell Fire & Security, and The Firebeam Company.
His background includes technical sales, product development, and international market growth.
At Firebeam, he led the launch of the Self Aligning beam detector.
Revell joins dynamicZM during a period of growing interest in its display technology.
The company said his role will focus on market presence and customer engagement in the UK.
dynamicZM is a third-party zone mimic launched by QDOS in 2024.
The device features a programmable LCD display that activates automatically during alarms.
The system requires no manual intervention and works across multiple alarm platforms.
QDOS said the solution took four years to develop and received a six-figure investment.
The appointment was announced by QDOS founder and CEO Damian Linley.
Revell said he was pleased to join the team and support the ongoing rollout of the product.