North Fire appoints Terry Johnson to oversee firefighting vehicle projects in the Middle East

Terry Johnson brings decades of firefighting experience to North Fire

Yorkshire-based North Fire has announced the appointment of Terry Johnson as head of its MENA region, where he will lead the firm’s firefighting vehicle projects in the Middle East.

Johnson’s career began in 1978 with Oxfordshire Fire and Rescue Service.

In 1989, he took a training role with the United Nations Industrial Development Organization.

Later, he served as a senior fire service advisor with Dubai Civil Defense for 12 years.

North Fire’s managing director, Oliver North, stated: “Terry brings a level of experience and local understanding for the MENA region which I genuinely think is unparalleled in the sector.”

New vehicle concept in development for MENA region

North Fire recently revealed its new rapid intervention vehicle (RIV) from its UK headquarters as part of a fire service contract.

Further contracts in the RIV space are anticipated in the coming months.

The company has also begun developing a new firefighting vehicle concept tailored to the demands of the MENA region.

This vehicle is scheduled for launch in Autumn 2025.

Johnson will work closely with North Fire’s engineering and production teams on this project.

Johnson’s vision for firefighting vehicles in the Middle East

Commenting on his appointment, Johnson said: “Throughout my career, I’ve been obsessed with ensuring the firefighter is equipped with the most relevant and effective vehicles and equipment possible, to aid their ability to save life more efficiently.”

He added: “I’m excited to have the opportunity to influence the raising of the bar of firefighting vehicle technology, specific to the region I know so well.”

Reaffirming commitment to the region

Johnson emphasised his ongoing dedication to the MENA region, stating: “I would like to clarify that I will not be leaving the region.

“As the current Regional President of the Institution of Fire Engineers (IFE), I will dedicate my efforts to enhancing our focus on the broader region.”

He added: “My priorities include increasing membership and raising awareness of the benefits available to all fire and related entities.

“Additionally, I will concentrate on supporting emergency response initiatives and addressing associated challenges, particularly on sharing best practices and promoting integrity within the field.”

IFSJ Leaders in Fire and Safety Conference

Johnson will return as chair of the IFSJ Leaders in Fire and Safety Conference on 8 May 2025 at the Grosvenor House Hotel in Dubai Marina.

The one-day event will bring together senior leaders, technical specialists, and policy advisers to discuss fire safety and emergency response improvements – register your interest in attending here: https://ifsjleadersinfireandsafety.com/registration-2025/.

North Fire appoints Terry Johnson to oversee firefighting vehicle projects in the Middle East: Summary

North Fire has appointed Terry Johnson as head of its MENA region to oversee upcoming firefighting vehicle projects tailored to the Middle East.

Johnson, a seasoned professional with extensive firefighting and advisory experience, will collaborate with North Fire’s engineering team to develop next-generation vehicles.

The company recently launched a new rapid intervention vehicle and is set to unveil a vehicle concept for the MENA region later in 2025.

Johnson will also chair the IFSJ Leaders in Fire and Safety Conference in Dubai.