Pierce Manufacturing expands Midwest dealership territory with Reliant Fire Apparatus acquisition

Reliant Fire Apparatus acquires Pierce dealer Halt Fire in Michigan

Pierce Manufacturing has reported that Reliant Fire Apparatus has acquired Halt Fire Inc., the company’s existing dealership partner for Michigan.

The acquisition extends Reliant’s exclusive Pierce dealership coverage to Michigan, alongside its existing territories in Wisconsin and Iowa.

According to Pierce Manufacturing, Reliant Fire Apparatus has represented the brand since 1994 and will retain operations at Halt Fire’s current location in Wixom, Michigan.

Reliant confirmed that the sales, service, and administrative staff will remain in place to maintain service continuity.

Reliant Fire Apparatus is based in Slinger, Wisconsin.

Transition maintains continuity for Michigan customers

Pierce Manufacturing stated that the transition is designed to preserve existing customer relationships and services in Michigan.

Brett Krueger, CEO of Reliant Fire Apparatus, said: “This transition represents a shared vision for the future of fire apparatus sales and service in Michigan.”

Krueger added: “We are working closely with the Halt Fire team to make this a seamless transition for both employees and customers.

“Our goal is to invest in the Michigan market – enhancing aftermarket support, increasing sales coverage, and delivering consistent, high-quality service departments have come to expect.”

Pierce Manufacturing confirmed that Halt Fire’s existing product lines will remain available under Reliant’s leadership.

Reliant also intends to evaluate the introduction of additional product lines into Michigan over time.

Existing teams retained under new ownership

According to Pierce Manufacturing, Reliant Fire Apparatus will continue operating at Halt Fire’s Wixom site.

The company confirmed that all existing sales, administrative, and service staff will remain employed through the transition.

Krueger said: “We’d like to express our gratitude to Todd and Janene Lincoln for their partnership and trust and their assistance with the transition process.”

Krueger continued: “We look forward to building upon the foundation they have put in place for the future of Pierce fire apparatus sales and service in Michigan.”

Owner of Halt Fire reflects on the dealership’s legacy

Todd Lincoln, owner of Halt Fire Inc., commented on the transition process.

Lincoln said: “This transition has been approached with incredible collaboration, mutual respect, and a shared commitment to those we serve.”

Lincoln added: “I’m incredibly grateful for the partnerships we’ve built with fire departments across Michigan over the years – it’s been an honour to support their vital work.

“It has been an absolute pleasure working with Brett, Jason and Bryan from Reliant Fire Apparatus on this transition and I have full confidence in their team’s ability to uphold the standard of service our customers and heroes expect.

“This next chapter is one of opportunity and growth – for both our employees and the fire departments we proudly serve.”

Midwest operations to align across three states

According to Pierce Manufacturing, Reliant will now coordinate dealership operations across Michigan, Wisconsin, and Iowa.

The company plans to align aftermarket support and lifecycle service across the three-state region.

Pierce noted that sustaining fleet readiness is a key focus area for the combined operations moving forward.

The company added that investment in customer service infrastructure will support continuity and reliability across departments served.

Pierce Manufacturing expands Midwest dealership territory with Reliant Fire Apparatus acquisition: Summary

Pierce Manufacturing has reported the acquisition of Halt Fire Inc. by Reliant Fire Apparatus.

The acquisition gives Reliant exclusive Pierce dealership rights in Michigan, alongside Iowa and Wisconsin.

Reliant Fire Apparatus has represented Pierce since 1994.

The company will continue operating from Halt Fire’s Wixom, Michigan facility.

All existing sales, service, and administration staff will remain.

Brett Krueger, CEO of Reliant, said the transition will maintain continuity and enhance aftermarket support.

Krueger confirmed that existing product lines will remain available under Reliant.

Additional product lines may be introduced in future.

Todd Lincoln, owner of Halt Fire, said the transition was marked by collaboration and respect.

Lincoln expressed confidence in Reliant’s ability to support fire departments in Michigan.

The companies stated that operations will align across all three states.

Aftermarket investment and lifecycle service are a central focus of the transition.