Serco merges Climatize and ExperienceLab into +impact advisory business
Iain Hoey
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Advisory restructure strengthens Serco’s consultancy offer in the Middle East
Serco has confirmed that Climatize and ExperienceLab have been incorporated into its advisory arm +impact.
The company said the integration will expand its capabilities in user-centred design, operational transformation and sustainability consulting.
According to Serco, the full transition of Climatize into +impact in the United Arab Emirates is expected by the end of 2026.
It noted that the integration has already been completed for operations in Saudi Arabia and international markets.
Leadership changes reflect new structure
Serco stated that the transition has involved internal leadership changes to support its service delivery.
Rena Baba, previously Director of ExperienceLab Middle East, has been appointed as Director of Experience Design and Innovation at +impact in the Middle East.
Engi Jaber, who leads Climatize, will now serve as Associate Partner – Sustainability at +impact.
The company said these changes highlight the importance of both individuals in shaping the advisory business’s future direction.
Background to +impact and integration process
+impact was launched by Serco in September 2024 to bring together consultancy services across multiple disciplines.
Serco explained that +impact is led globally by Phil Malem, who also serves as CEO of Serco Middle East.
The company noted that Climatize was acquired by Serco in February 2024 and is now being fully merged into the +impact brand.
It added that this reflects a consolidation of services under a single identity aimed at regulated industries, government and critical infrastructure clients.
Quotes from senior leaders on integration plans
Phil Malem, CEO of +impact and Serco Middle East said: “Integrating Climatize and ExperienceLab into +impact reflects our commitment to continuously evolving and strengthening the way we help clients achieve lasting transformation.
“This move allows us to blend creative design with operational insight, ensuring that our advisory services are not just strategic, but also deeply actionable.
“It will also enable us to continue bringing our end-to-end capabilities to the Middle East to empower governments and businesses to achieve their environmental, social and governance (ESG) goals and impact a better future.”
Malem added: “In essence, we are creating a ‘first in market’ offering, blending the best of our capabilities and expertise with the specialist skills and real-world operational experience of ExperienceLab and Climatize.
“By combining this diverse expertise, we’re positioning ourselves to offer tailored, impactful solutions that help clients to adapt and thrive in an ever-changing world.”
Paul Bogan, +impact Partner said: “Climatize and ExperienceLab have both played a pivotal role in shaping the region’s approach to customer experience, sustainability, and human-centred design.
“By integrating their expertise into +impact, spearheaded by Rena and Engi, we are strengthening our ability to help clients navigate complex challenges with practical, real-world solutions.
“This move consolidates our advisory offering under one brand, ensuring we continue to deliver transformative, people-centred, sustainable and innovative climate-orientated solutions at scale for the citizens and communities in which we support.”
Serco merges Climatize and ExperienceLab into +impact advisory business: Summary
Serco has confirmed that Climatize and ExperienceLab will be integrated into its +impact advisory division.
The transition has already taken place in Saudi Arabia and other international markets.
Full integration of Climatize in the UAE is scheduled to be completed by the end of 2026.
Rena Baba has been appointed Director of Experience Design and Innovation at +impact.
Engi Jaber will serve as Associate Partner – Sustainability.
+impact was launched by Serco in September 2024 as a consolidated advisory business.
It is led globally by Phil Malem, who is also CEO of Serco Middle East.
Climatize was acquired by Serco in February 2024.
Serco said the integration enhances its capacity to deliver design-led, sustainability and operational consultancy services.
The company stated that the move supports its work with governments, regulated businesses and critical infrastructure providers.
