Why Serco’s new Saudi Arabia appointment matters for Vision 2030 progress
Iain Hoey
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Leadership appointment announced in Riyadh
Serco has appointed Mohamed Kamal as General Manager – Kingdom of Saudi Arabia & Emerging Markets.
The company said the appointment was made on Thursday 25 September in Riyadh.
According to Serco, Kamal will lead the company’s work in Saudi Arabia during a period of rapid change under Vision 2030.
Career background of Mohamed Kamal
Kamal brings more than 25 years of senior leadership experience in the Middle East and Africa.
He has held senior positions with UPS, TNT and Aramex.
Most recently, he served as Regional President – Middle East and North Africa for G4S.
Serco said his career has focused on strategic and operational growth in industries that align closely with its services.
Focus on Vision 2030 and regional growth
Serco confirmed that Kamal will work on strengthening partnerships with government, defence and transport sector clients.
He will also focus on expanding service offerings and ensuring operational efficiency.
The company said its advisory, experience design, sustainability services and emergency services in Saudi Arabia provide a foundation for further growth.
Phil Malem, CEO of Serco Middle East and +impact, said: “Mohamed brings an outstanding track record of transformation and growth.
“His appointment comes at a pivotal time as Saudi Arabia accelerates towards its Vision 2030 goals.
“With his leadership, I am confident we will extend our global experience deeper into the region, ensuring an efficient transfer of knowledge that generates value for our clients and the communities we serve.
“In doing so, we will be positively impacting a better future for its citizens.”
Kamal’s perspective on his new role
Mohamed Kamal, General Manager – Kingdom of Saudi Arabia & Emerging Markets, said: “What drew me to Serco is its purpose-driven approach to delivering essential public services that make a real difference in people’s lives.
“This role allows me to contribute directly to the Kingdom’s Vision 2030 journey, whilst also helping Serco strengthen its footprint across emerging markets.
“By building on strong existing foundations, I see a real opportunity to position Serco as the benchmark for service excellence and innovation across Saudi Arabia and the wider region.”
Recent leadership changes across the Middle East
Serco confirmed that Kamal’s appointment follows other senior leadership changes across the Middle East.
These include the promotion of Hana Abu Kharmeh to Chief Operating Officer – Shared Services.
Samantha Rowles has also been promoted to General Manager – United Arab Emirates.
The company said these moves reflect its investment in a diverse and experienced regional leadership team.
Relevance for fire and safety professionals
This appointment is relevant for professionals working with government, defence and transport clients where large-scale contracts often include emergency services, fire safety planning and risk management components.
Serco stated that its current operations in Saudi Arabia include emergency services alongside advisory and sustainability programmes.
Leadership changes at the company could shape how these services expand, especially in line with Saudi Arabia’s Vision 2030 transformation agenda.
Procurement officers, emergency and disaster response managers and facility managers in public and transport sectors may be directly affected by new partnerships or service models introduced under Kamal’s leadership.
Fire engineers and consultants could also find Serco’s emphasis on operational excellence and regional service expansion relevant when engaging with infrastructure or government projects in the Kingdom.
Serco appoints Mohamed Kamal as new General Manager for Saudi Arabia: Summary
Serco has appointed Mohamed Kamal as General Manager – Kingdom of Saudi Arabia & Emerging Markets on Thursday 25 September 2025 in Riyadh.
Kamal has more than 25 years of senior leadership experience across the Middle East and Africa, including roles at UPS, TNT, Aramex and G4S.
According to Serco, he will focus on expanding the company’s partnerships with government, defence and transport sector clients while building on existing advisory, sustainability and emergency services operations.
Phil Malem, CEO of Serco Middle East and +impact, said Kamal’s leadership will help advance Vision 2030 goals and deliver knowledge transfer that benefits communities.
Kamal said he was drawn to Serco’s purpose-driven mission and intends to position the company as a benchmark for service excellence across Saudi Arabia and emerging markets.
The company confirmed that this appointment follows other senior promotions in the Middle East, including Hana Abu Kharmeh and Samantha Rowles.
This article contains information from the following source: Serco