Siemens has announced Videcon as its new strategic partner for the Cerberus FIT range of fire detection and alarm products, marking Siemens first ever distribution partner for fire in the UK and Ireland.

Videcon was formed in 1995 and is currently one of the fastest growing security and fire distributors in the UK. Videcon will add Cerberus FIT to its existing portfolio of fire and security products and services, through its dedicated Fire Safety Division which is headed up by Sales Director Alan Fowlie.

Commenting on the new partnership, Fowlie said: “Our customers were increasingly looking for the advantages offered by an addressable system but at an affordable price.

“I knew Siemens from the work I did before my business became part of Videcon in 2020 and Cerberus FIT offers the ideal solution. It gives us a completely open protocol, engineer-friendly system with the brand values, quality and product quality that you expect from Siemens but at a price-point which is extremely competitive.”

Cerberus FIT has been designed specifically to provide a cost-effective option for moving from conventional to addressable systems for small to medium sized applications.

Rob Yates, Head of Fire Products at Siemens UK&I, commented: “We are delighted to be working with Videcon, having chosen them as a partner because of their clear commitment to training and support. The company’s client base is particulartly suited to Cerberus FIT which is an EN54-13 approved system designed with ease of installation and ease of use as its core guiding principles.

“That ensures it is an ideal option for a range of applications, including retail, leisure centres, warehouses and restaurants – in essence those facilities who would be considerng a conventional or stand-alone addressable system.

“This is the start of what we see as an exciting co-operation between the two businesses and look forward to taking the offering to the fire safety market in the UK and Ireland.”