Todd McBride to lead global vehicle sales for Rosenbauer America
Iain Hoey
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New department to oversee Rosenbauer America global vehicle sales
Todd McBride has announced via LinkedIn that he has been appointed director of global vehicle sales at Rosenbauer America.
According to McBride, the role was created in June 2025 to merge two existing functions within the company.
He said the new department combines sales of Rosenbauer vehicles built on its global platforms, including the RTX and industrial fire apparatus, with the international sales team that supports fire services in the Middle East, Latin America and the Caribbean.
McBride stated that this integration will align products with target markets and strengthen customer partnerships.
He added that the teams will also coordinate to provide product support and market-specific solutions.
Focus on aligning products with market needs
McBride said: “By bringing these teams together, we’ll align the right products with the right markets, strengthen partnerships, and deliver innovative fire apparatus where they’re needed most.”
He added: “The Global Vehicle Sales team will also work closely with the International Sales team to ensure product support and solutions tailored to each market.”
Previous roles within Rosenbauer America
According to his LinkedIn profile, McBride has been with Rosenbauer America for over 20 years.
He was most recently RTX programme manager from June 2024 to June 2025.
Before that, he served as RTX sales and marketing manager from May 2021 to June 2024.
His earlier positions included business development manager for digital solutions, CPQ configuration administrator, and product manager for Raptor and T-Rex aerials.
He also held roles in inside sales, including team lead and presales specialist.
Career progression and experience
McBride’s career began at Rosenbauer America in April 2005 as an apparatus specialist.
He later became inside sales contract administrator and subsequently advanced through various leadership positions.
According to his profile, his skills include sales and customer service.
He has worked in hybrid, remote and on-site capacities during his time with the company.
Global reach of Rosenbauer America
Rosenbauer America produces fire apparatus for domestic and international markets.
Its global platform products include vehicles designed for municipal, industrial and specialised firefighting applications.
The company exports to regions including the Middle East, Latin America and the Caribbean.
According to McBride, the new department aims to better match these products with local requirements.
Relevance for fire and safety professionals
This appointment indicates a shift in Rosenbauer America’s approach to international sales by combining product and regional expertise under one role.
For fire and safety professionals, it may mean more tailored equipment offerings and improved support in export markets.
The integration of global platform vehicle sales with international sales teams could lead to closer alignment between equipment design and operational needs in different regions.
Rosenbauer America creates global vehicle sales director role: Summary
Todd McBride announced via LinkedIn that he has been appointed director of global vehicle sales at Rosenbauer America.
The role was created in June 2025 to combine sales of global platform vehicles with international sales.
Products covered include the RTX and industrial fire apparatus.
Export regions include the Middle East, Latin America and the Caribbean.
McBride has worked for Rosenbauer America for over 20 years.
Previous roles include RTX programme manager and RTX sales and marketing manager.
He also held positions in business development, configuration administration, product management and inside sales.
The company produces fire apparatus for municipal, industrial and specialist applications.
It exports products worldwide and aims to match them with regional requirements.