Global wireless fire detection and alarm devices company Hyfire has boosted its UK team with the appointment of Martin Lee [left] as Business Development Manager (UK & Ireland) and Richard Williams [right] as Regional Sales Manager – South West.  

Lee, 47, has worked in the fire industry for 26 years, most recently in a senior sales role with a well known global manufacturer. His role will be to develop the Hyfire brand and to promote it to key partners, end users and consultants.

Williams, 35, will take charge of developing existing Hyfire partnerships in the South West region, and identify new opportunities as the takeup of wireless fire technology continues to accelerate.  

Lee commented: “Hyfire has developed a fantastic product in the Taurus range and this, combined with the structure of a great sales and technical team, made the opportunity very exciting.

“I see the Hyfire business going from strength to strength as we continue to build market share, and become an increasingly significant disruptor in the wired marketplace.” 

Tom Crane, Hyfire International Director, said: “One of the few positives to come out of the pandemic is that end users and installers are beginning to appreciate the inherent advantages of wireless fire systems, and the continued expansion of our sales and business development teams is a major fact in helping Hyfire to capitalise on this growth. Both Martin and Richard have key roles to play in the continued Hyfire success story.” 

Williams said: “I was attracted to Hyfire by the company’s culture, offering industry-leading products backed up by superb service. I’m looking forward to building on the company’s established business in the South West, introducing wireless fire technology to more installers and end clients in the region.”