Vallfirest, a global leader in emergency services solutions, has announced the appointment of Javier Rodriguez as the new Area Sales Manager for Latin America. This strategic appointment marks a significant stride in Vallfirest’s commitment to provide more personalised services to its distributors in Central and South America.

Rodriguez is a seasoned business manager with more than seven years of experience in the emergency services sector. He brings with him a unique blend of technical and managerial expertise with a background including roles such as a live fire instructor in accordance with NFPA 1403, Fire Manager with Texas A&M, and collaborative efforts with the basic and intermediate USAID OFDA Incident Command System.

Upon his appointment, Rodriguez expressed his enthusiasm: “It’s an honour for me to become a part of the Vallfirest team for LATAM. As part of this new role alongside Vallfirest as Area Sales Manager LATAM, we hope to be able to contribute to the sector with innovation, guidance and understanding in the resolution of emergencies and, above all, help protect each person facing the major challenges involved with emergencies in Latin America.”

Vallfirest said it is confident that with Rodriguez’s guidance and leadership, the company will continue to innovate and provide solutions that best serve its customers in Latin America, a critical region for the emergency services industry.

Rodriguez’s appointment is effective immediately.