Leadership change strengthens Advanced’s product development focus

Advanced has reported that Vladimir Zrnic has been appointed Global Portfolio Manager within its Products team.

Zrnic previously led European sales for Advanced for seven years.

According to Advanced, he was involved in developing customer relationships across Europe and tailoring fire safety solutions to a variety of sectors.

The company stated that in his new role, Zrnic will contribute to shaping the organisation’s product portfolio by using his technical background and industry knowledge.

Zrnic moves from European sales to product leadership

Advanced stated that Zrnic’s transition marks a shift from a regional sales focus to a global product management role.

The company described his previous work in sales as being driven by technical insight and customer engagement.

Zrnic said: “This new opportunity allows me to combine my technical and market knowledge to help shape Advanced’s future offerings. I’m excited to play a central role in ensuring we continue to develop innovative solutions that meet the needs of our customers and partners globally.”

Technical expertise to inform future offerings

According to Advanced, Zrnic will be responsible for aligning product development with global market demands.

The company said that this appointment is part of its broader strategy to bring customer feedback and technical insight directly into product planning.

Zrnic added: “I’d like to thank everyone I’ve worked with during my time in European sales, and I look forward to continuing to collaborate in my new capacity.”

Internal progression at Advanced

Advanced stated that this role change reflects its approach to internal development and strategic alignment.

The company said that Zrnic’s move is intended to strengthen how product strategies are developed and delivered.

No additional changes to the Products team structure were announced at this time.

Vladimir Zrnic appointed Global Portfolio Manager at Advanced: Summary

Advanced has announced the appointment of Vladimir Zrnic as its new Global Portfolio Manager. He previously led European sales for seven years.

In his new position, Zrnic will focus on product development, drawing on his technical and market knowledge.

According to Advanced, the role is designed to align products with customer requirements globally.

Zrnic said he is looking forward to contributing to the company’s future offerings and thanked colleagues he worked with in his previous role.

The company stated that this change supports its strategy of incorporating technical insight into product planning