Zelim corrects course on cruise safety with new Sales Director
Iain Hoey
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Zelim appoints Mike Collier as Sales Director
Zelim has appointed Mike Collier as Sales Director, effective January 2026, with responsibility for market development in the cruise and defence industries globally.
The company confirmed Collier joined from MARSS, where he led business development for the cruise and defence sectors.
Collier has a 20-year career that includes more than six years in the cruise sector at Carnival Corporation.
During his time in the sector, he led the working group that developed ISO 21195, the man-overboard detection standard that was formally published in 2020.
Cruise deployments and sector focus
The appointment follows the first cruise ship deployment of Zelim’s man-overboard detection technology, ZOE, in 2025.
Zelim also referenced the recent launch of its defence business unit.
The company said it is encouraging broader cruise industry adoption of ZOE on passenger ships, linking this to safety expectations and potential future regulatory requirements.
Collier will work alongside Barry Park, who joined in early 2025 as Sales Director for the energy sector.
Leadership comments
Mayall said: “We are delighted to have Mike on board, bringing his unique background and an in-depth understanding of both the defence and cruise sectors.
“He joins us at a pivotal moment for the company, as we look to continue our growth strategy globally, and deepen our reach in priority markets.”
Collier said: “Zelim is a business with real momentum, a clear story, and a team that genuinely believes in what it is building.
“I’m looking forward to making an impact by building strong, trusted relationships with customers as the company scales.”
The company also said it has ambitions to expand the sales function further in the future.