Rosenbauer, a leader in fire and rescue services, is revolutionising the field with its advanced application of 3D visualisation technology.

This cutting-edge technology enables the creation of realistic three-dimensional models, pushing the boundaries of graphics and design.

The power of 3D visualisation in design and engineering

3D visualization technology has emerged as a transformative tool in various industries, offering significant advantages for designers, engineers, and artists.

Its ability to model buildings, landscapes, or products in three dimensions and view them in real time has revolutionised the design process.

This technology facilitates collaboration across departments and enhances customer understanding of products and services.

Creative freedom and realistic representations

One of the most significant benefits of 3D visualisation is the creative freedom it provides.

Designers can create representations of objects or environments that might be impossible to realise in the real world.

Rosenbauer utilised this technology during Interschutz 2022, the world’s largest trade fair for fire and rescue services, to present its electric drive solutions.

Challenges and solutions in 3D model creation

Developing these 3D models involved collaboration between product management, designers, marketing, and external partner qapture.

However, one of the key challenges was managing and simplifying complex CAD construction drawings to focus on the essential parts for e-drive representations.

The models also had to be internet-friendly, with compact file sizes for real-time viewing.

Interactive 3D and AR applications

Rosenbauer’s approach included an interactive 3D viewer and AR applications, enhancing the user experience.

The visual concept centred on an “X-ray view” of the powertrain, focusing on functionality rather than detailed specifics.

These AR applications allowed users to experience the powertrains and energy flows on their smartphones, making it accessible to those who couldn’t attend Interschutz.

The future of 3D visualisation at Rosenbauer

3D visualisation is not just a tool for presenting ideas; it has become crucial for showcasing ready-made concepts in a realistic manner.

With the continuous advancement in this technology, Rosenbauer is set to lead the way in innovative presentations and customer experiences.

Explore the 3D experiences at Rosenbauer and learn more about the digital layer and the 360-degree campaign.

IFSJ Comment

The adoption of 3D visualisation technology by Rosenbauer represents a significant leap in the fire and rescue services industry.

This technology not only enhances the design and development process but also improves customer engagement and understanding.

The ability to visualise complex products in a realistic and interactive manner is a game-changer, offering a glimpse into the future of product presentation and marketing.

Rosenbauer’s innovative use of 3D and AR technologies at Interschutz 2022 highlights the company’s commitment to embracing cutting-edge solutions to meet the evolving demands of the industry.

As 3D visualisation continues to evolve, it will undoubtedly open new horizons for creativity and innovation, making it an invaluable tool in various sectors.