Aico announces a new promotional campaign

Aico has recently launched a new promotion named “The Great Escape – Shop Aico to Go!” for the year 2024.

This campaign is designed as a gesture of gratitude towards their supply chain for their continuous support in the previous year.

Details of the promotion

The promotion offers a chance to win a variety of prizes, including trips to global destinations such as Las Vegas, Dubai, and various locations in Europe, as well as vouchers for days out across the UK.

To participate, distributors and installers are required to purchase Aico products between January 1st and February 29th, 2024.

Distributors can enter by scanning their invoices, while installers can use codes found on selected products.

The promotion increases the chances of winning with the purchase of more Aico products.

Experiences offered in the promotion

Participants have the opportunity to win holidays and city breaks to destinations like Las Vegas, known for its vibrant nightlife, and Dubai, famed for its modern architecture.

Additionally, the promotion includes trips to European cities such as Barcelona and Disneyland Paris.

For those looking to explore the UK, there are prizes like short stays in the Lake District and London.

Aico is also offering vouchers for various activities within the UK, catering to a range of interests.

Alex Garmston, Marketing Manager at Aico, commented: “The Great Escape – Shop Aico to Go! promotion is our way of showing appreciation to our valued supply chain partners for their unwavering support throughout 2023.

We’re excited to see the grand prizes being won, and we look forward to continuing our strong partnership with our supply chain in 2024.”

IFSJ Comment

The “The Great Escape – Shop Aico to Go!” promotion by Aico represents a strategic move in the fire and safety industry to enhance engagement and loyalty among supply chain partners.

This campaign underscores the importance of recognizing and rewarding the contributions of distributors and installers in the industry.

Such initiatives not only foster strong business relationships but also encourage active participation and increased sales.

Moreover, this promotion highlights the growing trend in the industry to combine business objectives with rewarding experiences, enhancing the overall appeal of participating in such campaigns.