DFES introduces innovative campaign for bushfire preparedness

Western Australians are being encouraged to spare 15 minutes to create a bushfire plan as the unpredictable southern bushfire season approaches.

The Department of Fire and Emergency Services (DFES) has launched the new bushfire safety campaign, “Got 15 Minutes to Burn?”.

The campaign aims to overcome the common perception that making a bushfire plan is too difficult and time-consuming.

Utilising technology for efficient planning

The campaign promotes the use of the My Bushfire Plan website or mobile application, enabling residents to develop an easily accessible plan.

This tool guides users through the planning process and offers the ability to create and share multiple plans per account.

This feature is particularly useful for those with holiday homes, secondary residences, or those travelling in high bushfire risk-areas.

Once completed, these plans are accessible on devices even without an internet connection.

Commissioner Klemm’s advice on bushfire safety

Fire and Emergency Services Commissioner Darren Klemm AFSM stressed the importance of having a bushfire plan.

He warned: “Having an established plan can help you to avoid making last minute decisions that could prove deadly.”

Klemm highlighted the rapidity of bushfires: “A bushfire can destroy your home or block your exit route in as little as fifteen minutes.”

He advised: “If your plan is to leave, leave early. You should only stay if you are physically and mentally prepared to defend your property and you have all the right equipment.”

Resources and staying informed

The DFES is encouraging people to visit the My Bushfire Plan website or download the app from the App Store or Google Play for plan creation.

In situations where website or app access is not possible, the DFES recommends having a conversation about bushfire plans, writing them down, and ensuring everyone is aware of them.

IFSJ Comment

The “Got 15 Minutes to Burn?” campaign by the Department of Fire and Emergency Services (DFES) in Western Australia marks a significant step in enhancing public awareness and preparedness for bushfires.

This initiative, focusing on the utilisation of digital tools for creating personalised bushfire plans, addresses a crucial aspect of disaster readiness.

The emphasis on the ease and accessibility of the planning process is likely to encourage broader participation among residents, thereby potentially reducing the risks and impacts associated with bushfires.

The campaign also reflects a growing trend towards integrating technology in emergency management strategies.

By providing a platform for creating and sharing bushfire plans, DFES not only facilitates individual preparedness but also fosters a sense of community readiness.

This proactive approach could serve as a model for other regions facing similar natural hazards, demonstrating how technology can be leveraged to enhance safety and resilience.