AFIL announces rebrand following Ranger Fire and Security acquisition

Amerex Fire International Ltd has announced a rebrand to AFIL.

This change follows its acquisition by Ranger Fire and Security earlier this year.

AFIL is a provider of extinguisher, vehicle, and kitchen suppression services with national coverage.

The company has established relationships with key fire extinguisher distributors and service providers.

Ranger’s recent acquisitions in the fire and security sector

Ranger Fire and Security has acquired four businesses since its launch in February.

These acquisitions enhance Ranger’s offerings in extinguishers, detection, security, and suppression.

Ranger’s group companies have experienced substantial growth through cross-selling within the group.

This strategy allows them to offer an expanded range of products and services to existing customers.

Strategic investments and ongoing partnerships

Ranger’s success is attributed to its collaborative approach to solving customer issues without compromising service quality.

As Ranger continues its partnership and acquisition journey, it plans to make further strategic investments over the next year.

The rebrand to AFIL aims to align the company’s branding more closely with Ranger.

While distancing from the US-based Amerex Corp branding, AFIL will maintain an ongoing partnership with Amerex Corp, acting as a key distributor of its products in the UK.

No other businesses in the Ranger Group are expected to change their names or branding.