ASSA ABLOY Door Group announces strategic partnership in EMEIA Door Business Segment

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ASSA ABLOY Door Group enhances global operations with new partnership

ASSA ABLOY Door Group has recently revealed a significant internal restructuring with the formation of the ASSA ABLOY EMEIA Door Business Segment.

This initiative consolidates the company’s door business units across Europe, the Middle East, India, and Africa into a unified global division.

This restructuring aims to strengthen the company’s market position and focus on key objectives.

Brian Sofley, Managing Director of Door Group, expressed enthusiasm for the new opportunities presented by this alliance: “We are delighted to now be part of the ASSA ABLOY EMEIA Door Business Segment, and are excited about the new opportunities this union will offer us.”

Benefits of the new partnership

The partnership is set to deliver numerous benefits, including the introduction of innovative products designed to enhance the company’s competitive edge.

These products, which draw on advancements from other regions, are expected to be unveiled in the UK and Ireland in the forthcoming months.

Sofley also highlighted the advantages of the partnership: “One of the advantages we are keen to promote is the potential for us to tap into a wealth of groundbreaking products already available in other regions and bring them to the market in the UK and Ireland.”

Expanded customer service and support

The collaboration within the ASSA ABLOY EMEIA Door Business Segment will also enhance customer support services.

By leveraging resources across various divisions, Door Group aims to provide comprehensive solutions throughout the lifecycle of their products, from specification to installation and beyond.

“The ability to collaborate with other divisions within the ASSA ABLOY EMEIA Door Business Segment will not only help us serve our customers more effectively but also strengthen our brand and unique position in the marketplace,” Sofley added.

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